Marriott's Surfwatch

When Marriott Surf Watch Resort asked World Design Marketing if we could create a big idea brand image that would help Surf Watch break out of the typical island resort marketing mode, we said: Pull up a chair. The resulting materials -- including collateral, outdoor, sales center displays, airport displays, illustrations, and print and direct mail marketing -- resulted in one of the most successful new property launches for Marriott Vacation Club International to date.