Hampton Lake

One of the most successful residential lifestyle developments in the coastal southeast, when Hampton Lake called upon WDM, they already had an established brand positioning  that was working: It’s all about the water. Problem was, due to rapid growth, and the fact that marketing materials were being created in various places by various Hampton Lake developers and builders, the original brand had started to become somewhat watered down.

WDM was hired, so to speak, to get all the Hampton Lake advertising ducks back in a row. And we dove right in, creating a unified umbrella brand image that could be used and utilized in all Hampton Lake sales materials. The new Hampton Lake look leverages the best of  the best about the original brand, boldly amplifying the elements that were already working. The colors have been unified and updated. The look (design) has been refreshed and the language (copy) updated. The result is a swimmingly successful creative re-execution of an already successful brand.