Friday
Dec102010

Green Planet Farms

Green Planet Farms developed a proprietary process to extract soy protein using only water. It is a revolutionary process that required breakthrough branding. When they came to us, the company was called Specialty Protein Producers, and they were positioned as a scientific company with a scientific process. After a three day retreat in the mountains of Colorado going through our branding process, they emerged as Green Planet Farms with a vision to change global attitudes toward food production and consumption.